Applying for Adsense

If you are a newbie Blogger or Webmaster and if you are a applying for adsense to monetize your site, then you might have faced the situation where Google asks you to wait for atleast six months to qualify for your adsense account and get approved to show ad slots in your site.

6 Months is too much a long wait and there is no need to lose adsense dollars waiting six months. What we found is thatGoogle is not nearly as picky as they make themselves sound to be. The trick is to make your site in such a way that you are just providing content; we have found that the less selling you do on your approval site, the better. There are 3 Main elements that you should focus on when getting Approved by Google Adsense.

 1. Site look and feel – Not that Google wants a $10,000 professionally designed website, but they also don’t want some piece of junk. Make sure to at LEAST have a presentable website – even if it is just a few tables and a solid background color. Avoid using tacky backgrounds or unprofessional color contrasts.

 2. Content – The most important – Google believes in content. If you try to get a website with just a few pages approved, I don’t think you will have any luck. You need to have at least 15-20 pages, preferably, 15-20 pages of articles/resources, a.k.a. content.

 3. Traffic – Many experts say that Google Adsense team looks to see what kind of traffic you have and that they do not approve new sites with no traffic. My experience says that these experts are FULL of it. BUT, just to be safe, before you submit your site for approval – try to get your site some traffic. Here are useful tips you need to make the entire Adsense Approval process Easier and Quicker How to Get Approved by Google Adsense without wait for 6 six months.

1. Get content from article directories like goarticles– just put those articles in your site, getting 15-20 is easy.

2. Before you submit your site for approval, post at some forums with your website’s link in the signature file – this will help you get some immediate traffic.

 3. Make a very simple website with 15-20 articles, a contact us page, a privacy policy and the typical disclaimer. That’s it – you’re ready to get approved for Google Adsense. (Pic Show Adsense Pin Envelope you will get after 6 months) I know this sound too easy, but trust me, it is. And remember, if you do not get approved, you can always fix things and try again.

How Google detects invalid clicks

A recent report on Click Fraud suggests that the maximum number of invalid clicks on Pay Per Click ads originate from India. And this is not the first time- its widely believed there there exists a large “work from home” crowd in India who want to generate “quick cash” by clicking Google AdSense ads. Not only India but also several states have same methodology

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Is click fraud have increased in recent months? 

It’s difficult to say if the click frauds are increased or not. Google filter out fewer than 10% of clicks as invalid, but you can’t draw a very precise line between malicious activity and invalid clicks that might have been made with malicious intent. Anyone spending time looking at the percentage changes in something where you can’t draw a precise line doesn’t understand the issue. 

One metric Goole do have is the number of cases in which they refund advertisers for click fraud, and that has remained stable at less than .02%, quarter after quarter.

How do they monitor Click frauds?

There aren’t any silver bullets to detect the click frauds. There are some very simple things, like watching the click-through rate. It’s easy to catch someone who clicks a million times in a minute. But we also have anomaly detection that allows us to spot more sophisticated kinds of click fraud.

Google monitor signals like Internet protocol addresses and the kinds of browsers people use–for traffic to look real, it has to have the right proportion of visitors using the Firefox browser, Internet Explorer, et. cetera. This means that you must have the real traffic to earn real money. For example 1 week old website can’t earn 10 dollar daily, not even they can earn if there is right proportion of impressions and CTRs.

Another example can be, that you have a blog where you earn say $15 daily. Then Google always tries to find out how did you earned that much? Your CTR, your eCPM, your impressions ,etc are the basic things that google checks out. Not only this, Google also searches for your traffic rank, your daily unique hits. If you have say 10 unique visits daily and each of those unique visits gives say 20 impressions to your site and 2 click to any of your Ads, then Google will have more widen eyes towards you. Because You can’t have regular click and regular impressions for every unique hits.

Here are some of the basic things Google will look for:

Cookies 

You may think that most, just disconnect and reconnect will give you a new IP Address. But don’t forget, Google has set cookies on your computer. They can trace these cookies and see whether they originate from the same computer.

Click patterns It is suspicious when people click on their clicks and then run away immediately . But normally, people will surf for a while inside your pages and then click on the ads whichever they find interesting. It is also suspicious when an IP address clicks often and happily on the particular website but never click on the ads on other sites. Also it is suspicious when people access these sites direct (type-in URL or from bookmark) tend to be very active ad-clickers compared with those referred from search engine or other sites?

Search Engine Ranking 

Your website is not indexed on any search engine, not linked by any prominent website, but get consistently high traffic? How come people can access your website and click your ads? 

Physical Location

Google has good tracing software and technology.They can trace traffics origin down to the small town. So, using different computers with different IP address does not secure anything. So, don’t try to click your ads in various internet cafes. 

Apart from Google Adsense, Google also provide a series of services to us. Don’t just think that it is safe if you do not log in your adsense account and click on your ads. What other Google services do they provide to us? Here are some: Gmail (most poeple are using it), Google Earth, Google Calendar, Google Search, Google Toolbar, Google Talk, Google Sitemap, Google Desktop, Blogger, or even Youtube or any other partner of Google.

But the real power of their detection systems lies in the fact that they analyze hundreds of different factors, the majority of which are secret.

Microsoft Launches Its AdSense Competitor

Microsoft recently inaugurated the public beta version of PubCenter, its new web advertising solution that lets webmasters set up a dedicated space to display third party advertisement on their websites. The solution is designed to compete with the already widely popular Google AdSense and Yahoo Publisher Network.

As with Adsense and YPN, webmasters will receive a compensation based on the number of impressions or clicks generated by visitors browsing their sites: to improve profitability, the ads are — as visitors would expect — chosen to match the content of the page in which they are being displayed.

Kevin McCabe, senior product manager of PubCenter, announced the move during the AdSpace conference Wednesday. People can sign up for the beta service at the PubCenter site, though it's only open to people in the United States at this stage: an US tax ID is in fact required in order to be able to advertise and display pubCenter ads on a website.

As the PubCenter website recites, webmasters can customize the look and feel of the ads to match the appearance of the site, and will also be able to monitor the performance of the various banners with "a variety of tracking features". As the project is only in its beta stage, Microsoft said that users will be able to influence the direction that pubCenter

should take in the future.

The private beta has been going on for a few months and, along with its introduction, a public blog dedicated to this project was also introduced during the presentation. According to LiveSide.net, Microsoft pubCenter is actively seeking publishers to join and test contextual ads on their sites.

"Some of the features users like so far include the ability to control and customize their ads, to monitor performance of their ads, and to engage with other beta users in discussions about the future of this product," McCabe wrote on the newly inaugurated blog.

While the company's expectations to ultimately be able to compete with Google are high, McCabe warned of uneven performance and functionality given that this is just a beta. "By the time we launch, we plan to offer an excellent, compelling alternative in this competitive field," McCabe said.

The impact that this offering will have in the marketplace is hard to estimate but, as many analysts have already pointed out, considering the market share that LiveSearch holds in the search engine business, it's hard to imagine that pubCenter will be able to pose a serious threat to Google anytime soon.

According to some, in fact, Microsoft has been able to stick around in this game thus far because of their generous funding rather than their innovation. Unless there is something significantly unique about this offering, pubCenter might therefore never be able to conquer the market share it is aiming for.

AdSense Policies Updated

Google has also requested publishers participating in the AdSense program to check these policies for updates frequently, as they may change them at any time.

Here are some of the important points for publishers as per the new policies:

• Now, selling links to gambling sites, casinos, prescription drug sites will be considered a violation of the AdSense terms.
• Contents/ads should be blended enough, so that it's difficult to tell them apart.
• Every AdSense publisher must now follow the webmasters guidelines, which includes no hidden text links, information-rich sites, and no doorways or cookie cutter affiliate sites.
• Any traffic changes received from paid search.

These policies have been double checked for additions and removals as well. Here's a brief overview on the changes made in its different sections:

Invalid Clicks & Impressions

It mainly lists different prohibited methods. This section has been added before the Learn more notation:

Publishers may not click on their own ads or use any means to artificially inflate impressions and/or clicks, including manual methods.

In this section AdSense have added a new section called Traffic Sources. Therefore, third party services like paid-to-click, paid-to-surf, autosurf, and click-exchange programs have been removed and included under another heading.

Encouraging Clicks

The following snippet has been added to this section:

This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior, or placing images next to individual ads.

Under this section AdSense have moved the below mentioned points to the later traffic sources section:

• May not promote sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites.
• May not compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.

AdSense have added the following points:

• Compensate users for viewing ads or performing searches, or promise compensation to a third party for such behavior.
• Place ads in a floating box script.
• Format ads so that they become indistinguishable from other content on that page.
• Format site content so that it is difficult to distinguish it from ads.

The last two points are expected to have major impact on many publishers who have mastered the blended technique, especially wrapping text around the ad units.

Content Guidelines

This section talks about content violations. Publishers displaying ads through AdSense may not include or link to casinos/gambling or prescription drug sites in particular. This step is considered to be Google's way to reduce the number of text links sold, by making it a violation for AdSense publishers.

Copyrighted Material

This section is the same.

Webmaster Guidelines

Earlier this section used to be just a reference to webmasters guidelines but now, it is mostly new. Following are some of the key points included in this section:

• Do not place excessive, repetitive, or irrelevant keywords in the content or code of webpages.
• Avoid hidden text or hidden links.
• Avoid doorway pages created just for search engines, or other cookie cutter approaches such as affiliate programs with little or no original content.
• Do not include deceptive or manipulative content or construction to improve your sites search engine ranking (e.g., your sites PageRank).
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Traffic Sources

Another new section included in the AdSense policies, although most of its parts have been put together from the previous version.

It now reads like this:

Receive traffic from online advertising unless the site complies with the spirit of Googles Landing Page Quality Guidelines. For instance, users should be able to easily find what your ad promises.

Ad Behavior

This section is the same.

Ad Placement

This section is also same as the earlier policies, just two key additions such as:

Google ads, search boxes, or search results may not be:

• Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks, or other brand features.
• Placed on, within, or alongside other Google products or services in a manner that violates the policies of that product or service.

This is another thing that will affect many publishers that have *any* Google product name or service in their URLs or on their pages.

Site Behavior

This section is the same.

Competitive Ads and Services

Only the wording has been changed but the meaning is still the same.

Google Advertising Cookies

This section is the same.

Product-Specific Policies

Some changes have been made in this subsection. It now reads:

A maximum of two Google AdSense for search boxes may be placed per page. Also, a single link unit or a search box, but no other Google ads, may be placed on pages with AdSense for search results. Queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar.

This point will surely clear any doubts regarding usage of AdSense for Search in any kind of program, such as a toolbar or plugin. Another thing that needs to be noted is the search results page, which can also have an added search box.

Others

There were some more parts removed from the older policy, but they were all related to the now defunct AdSense referrals.